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How to Write Feature Articles: The Complete Handbook for the Rest of Us
by Keith Choy

Viral Writing: How to Automate Your Writing Like a Virus (for eBooks, Special Reports, Articles and More)
by Larry Dotson

Viral Article Toolkit: Prewritten, Rebrandable, Even Rewritable Article Templates
by Larry Dotson

Turn Words Into Traffic
by Jim & Dallas Edwards

The Easy Way to Write System
by Rob Parnell

30 Minute Articles System
by Melanie Mendelson

E-Newsletters That Work: The Small Business Owner's Guide to Creating, Writing and Publishing an Effective Electronic Newsletter
by Michael J. Katz

Newsletter Content for Publishers
by Mike & Jan Alexander

How to Start Your Own Profitable Subscription Website or Online Newsletter
by Peter A. Schaible

Google Cash
by Chris Carpenter

From the Site... "Each step of the "power formula" is laid out in complete detail. Bob leaves no step unturned. The entire process is revealed in comprehensive detail, giving you a paint-by-numbers model you can plug in any time you want to create highly profitable web copy… The next section of the program is in a workshop format. This gives you a comprehensive demonstration of the entire formula in action..."

Does Your Copywriting Trigger What Makes Your Visitors Buy? 
by: Jeff Baas

You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn't you love to see those conversions grow? But how can you get them to buy?

The secret isn't some magic trick or tool. But your Internet marketing is just shooting into the dark if you don't know the needs that lead people to buy and how to focus your copywriting to tap those needs.

Two main needs drive all people no matter what the demographic: 1) a desire to expand their world and become more than what they are, and 2) a desire for safety. These needs conflict: the desire to grow leads us to head out into the unknown; self-protection leads us to circle the wagons and dig in against unknown dangers.

Each person strikes their own balance between these two contradictory needs. Understanding the way that different personality types balance these needs is the key to effective copywriting for them.

Methodical Personality Type

The methodical personality type balances strongly toward safety. They need facts, lots of details, to assure themselves that they are making the safest, most logical choice. Make no mistake, methodical personality types decide to buy based on their emotions like everyone else, but they feel a need to back up their desire to buy with sound intellectual arguments.

To get them to buy, your copywriting needs to help them narrow their choices. Avoid giving them too many options. They easily get lost trying to find the best option among a series of equals.

One option to offer, though, is between your plain product at a cheaper price or a more expensive price with lots of additional features. Methodical thinkers are much more likely to choose the more expensive version because it reinforces their image of being a wise shopper. And it changes their decision from deciding between buying or not buying into deciding between buying a more valuable deal or a less expensive offer. But either way, their decision gives you a sale.

Give them solid reasons to buy and buy now. Lead them through your sales process in an easy and non-threatening way. Give them the details they need to make themselves feel that they made a rational decision. They want their purchases to be well-reasoned and risk-free, and want to see themselves as smart shoppers.

Competitive Personality Type

The competitive personality type is less averse to risk, but still needs to feel that their purchase reaffirms the way they see themselves. They, too, consider facts in making their purchase, but rely more on gut feelings of how well the purchase puts them ahead of where they were.

The key to copywriting for this personality type is to recognize their need to see the way they define themselves reflected in what they buy. Recognize what types of self-images your product reflects and sprinkle your sales copy with words and phrases that help your competitive types see your product reinforce their self-image.

Cast a wide enough net in fitting your product's image to theirs, but don't try to cover every possible self image or you'll get too generic to appeal to any of them.

Gregarious Personality Type

The gregarious personality type seeks to feel connected to those around them. They are more willing to trust, more willing to venture into the unknown, but are hesitant to assume the full risk until others have proven that the path is safe. They respond especially well to copywriting that shows how your product has benefited others.

Catch their attention by talking about positive results that others have experienced. Testimonials of satisfied customers or pictures that show happy people enjoying your product also are important. Make sure your copywriting provides them with evidence that others have found your product worthwhile. They'll feel more comfortable taking their own risk with it.

Spontaneous Personality Type

The spontaneous personality type is the most open to exploration. They are the trend-setters, the early adopters, who blaze the trail for everyone else. They will take risks. But not unless you offer to fill the chief need for something better, something that will let them to grow beyond what they are.

Surprise them. Intrigue them with the unexpected and they'll make that leap of faith with you. Present them with the boring old status quo approach and they'll move on to something more intriguing.

Understanding what drives these four different types of customers is essential to copywriting effectively for them. In copywriting, as in clothing, one size most definitely does not fit all.

About The Author
Jeff Baas has helped web businesses increase traffic and sales by up to 6000%. See his free online business strategies newsletter at http://www.onestopwebsupport.com/newsletter-signup.htm and get over $250 worth of free gifts just for signing up.

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101 Hot Ideas to Start an Online Business or Write an eBook
by Reginal Bryant

"Now, just because there are over one hundred ideas in a single eBook does not mean that each idea gets short shrift... Not only does Mr. Bryant explain all his advice in great detail, but he also connects-the-dots to demonstrate how his ideas often work in conjunction with one another..." Read More

From the Site... "I will list exactly one hundred and one ideas that will be the foundation and starting point for your business and/or eBook… The ideas come from a wide range of categories so many people from diverse backgrounds can use them. The 15 different subject areas range from computers and the internet, home, health, family, personal living, hobbies, and many more..."

Reviews||View Site or Download

The Internet Marketing Master Plan
by Martin Franzen

Article by Author... "If you want to set up a business on the Internet, there are several steps you need to get right in order to get maximum results from your efforts, and missing any one of them could destroy your odds of being successful. This report will help you get everything right from the start, with the least amount of work. Here's what you should do..." Read More

From the Site... I'll show you how to... have a potential million dollar info product ready in a few weeks. You do the work once and profit from it forever... You don't have to spend months or years to find profitable products to sell… And as soon as you have the basics in place, all you need to do is follow the plan and create a marketing machine that does most of the work for you automatically..."

Article by Author||View Site or Download